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Disney’s YES! Marketing the Story of Your Visual Brand

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Disneyland® will serve as the backdrop for this exploration of photography, public relations, and marketing, as well as their relationship to the story. Students will discover their artistic eye and come to understand the technical and creative elements that result in images with impact that connect people, places, and events.  The iconic environment provides students with the opportunity to discover and apply the art of storytelling through the art and science of photojournalism.

Learning Outcomes

After completing Marketing the Story of your Visual Brand, students will have increased the potential to do the following:

  • Create and discover their story and visual brand
  • Understand the key elements of effective storytelling and journalism, including Who, What, Where, When, Why, and How?
  • Discuss the impact of digital and social media messages
  • Apply creativity and photographic elements to produce images with impact
  • Understand how Disney utilizes public relations and social media to tell the story of our ever-changing brand
  • Discuss and identify photographic decisive moments
  • Discuss how their experience and skills will influence how they use storytelling to connect people, places, and events
  • Use comparative analysis to determine what makes one image more effective than another
  • Utilize their existing and newly found knowledge of social media to share their own stories

 

Important Information:

  • No late registrations or refunds will be processed after the closing date. No Exceptions
  • Special Guidelines: Program participation is limited; first serve basis. Membership passes cannot be used to participate in the program tour.
  • Cost: $88 Student Y.E.S. + One Park; $131 Student Y.E.S. + Hopper; $85 Child Guest Y.E.S. + One Park; $128 Child Guest Y.E.S. + Hopper; $85 Child Guest No program; 1 park; $128 Child Guest Hopper No program; $85 Adult Y.E.S. + One Park; $128 Adult Y.E.S. + Hopper; $85 Adult Guest No program; 1 park; $128 Adult Guest Hopper No program. One Park = Park the program takes place. (Disneyland; Subject to change).
  • Students cannot use instructional funds if not participating in the program
  • Time: TBD
  • Open to 7th-12th. (Strictly enforced)
  • Due to the structure of the program, chaperon participation will be limited; no more than one adult per family. Additional adult guests purchasing tickets are encouraged to enjoy the park until the program is over.
  • Students cannot use instructional funds if not participating in the program.
  • Due to the structure of the program, chaperon participation will be limited; no more than one adult per family. Additional adult guests purchasing tickets are encouraged to enjoy the park until the program is over.
  • All Students must be accompanied by a registered adult through PayPal.
  • Note: If you have multiple Homeschool students, each Homeschool student must be registered for all Field Trips using their own designated flex fund account. Any duplicate orders for the same field trip on one student’s account will not be allowed.
  • Field Trip Photography Disclaimer: “Please be advised that photographs will be taken at this event for possible use on the SCS website, marketing materials, and/or all other SCS publications. If you do not want you or your child to be photographed please advise the Field Trip Coordinator.
  • How to Cancel: Forward your registration confirmation email receipt to field.trips@springscs.org with a detailed notation to cancel by the deadline date indicated on each field trip.

 

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Location

1313 South Disneyland Drive
Anaheim, CA 92802
Get Directions

Date

January 10, 2018

Parking

$18

Registration Starts

November 7, 2017

Registration Ends

December 15, 2017

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